let’s build what your fans deserve.
Community Strategy
TURN FANS INTO A COMMUNITY .
Artist careers thrive when fans feel connected as part of something bigger and identify with the community. Let’s analyze your fandom status quo first and set up community strategies and artist-owned channels that last.
Building, growing & monetizing CRM lists (mail, SMS, …) and communities, incl. daily operations
Setting up self-managing community channels (e.g. Discord), transforming fans to ambassadors
Creating CRM content strategies so your superfans get the value they signed up for
Building superfan experiences: enabling fan clubs, fan page outreach, and growing a valuable network of fans wanting to support your artist
Ready to launch your community?
Project Management
TURNING IDEAS INTO LAUNCHES .
Web projects can be a vital part of an artists’ marketing strategy. Through ARGs, scavenger hunts, mini games, or other websites you can convert fans into superfans, grow UGC, sell exclusive products, and collect highly valuable & personalized first party data.
Helping you create the right web activation for your artist marketing strategy
Daily project management – from finding the right developers until launch
Integration of your in-house systems, key DSPs, and first party data collection best practices
Managing all stakeholders to keep the project on course and tracking the fans through the launched activation
Ready to make your web project a success?
CRM Support
YOUR FIRST PARTY DATA AT WORK .
Even though fans might be following your artist, there is no guarantee that social media algorithms will actually display your artists’ content to them. You may be collecting first party data left and right to reach fans’ inboxes. What good is unused data?
Supporting you in setting up an artists’ CRM strategy and mailing schedule
Copywriting for your mailing sendouts & coordination with stakeholders on approvals, timings, and content for each newsletter
A|B-testing of mailers & automation of newsletters
Supporting CRM teams with creation of sweepstakes, pre-saves, and other campaigns
Ready to get the CRM support you need?
about allixystudio.
Hi, I’m Sky.
I’ve always been a “superfan” myself - from my first fan club membership at 7 years old, to connecting with and running fan pages, being part of band ambassador programs, to studying music management & fan engagement at university.
After starting out at Universal Music Germany and a few years with Sony Music Entertainment Germany, I’ve built significant expertise in community strategy, engagement marketing, CRM, and project management.
Created strategies to grow artist lists from zero to over 10k+ fans
Built fan outreach programs, enabling superfans to support their favorite artist
Built and managed Discord servers, enabling community moderators and selling out pre-sales & physical product through community-first pre-order strategies
Conceptualized and managed interactive microsites reaching millions of fans, creating buzz on- and offline, and converting those fans to pre-saves & mailers
say hi!
Are you ready to transform your fan strategy?
Need a sparring partner & creative project manager?
Email me at hello@allixystudio.com